Your Tween's Go-To Fashion Sites

tween style

I can hardly keep up with my own age-appropriate styles, let alone my tween's style.

Like adults, trends for kids include a range of styles, from conservative to bohemian, from hip hop to crop top (I made that last one up but you know what I mean). Of course I'm hoping my kids fall into the categories that show less skin and more style (according to me). I'm guessing you have the same hope. In an attempt to keep up with All Things Tween, I've done research on how and where tweens find their closet groove. 

What I discovered is that tweens are utterly overlooked by the majority of the clothing brands and stores, included in either the "children" category or teens and adults. Many of the styles for teens are too mature for tweens and, as you can imagine, children's styles aren't exactly what our kids are into. With that said, there are great, if few, options out there. 

Girls Tween Fashion 

This is a well-done website catering to tween girls. They cover anything to do with style: clothes, backpacks, products, bedroom decor, and more. The content they're sharing is tasteful and tween-appropriate and will keep you up-to-date with what your tween is craving. 

Launched in 2016, this line of tween clothes are playfully on trend without breaking the bank. According to the site, teen and tween girls contribute to the limited edition designs, testing the clothes and fabrics before sending them to market.

A tween/teen celebrity, Maddie Ziegler, is the force behind the brand. Personally, I really like the look of their cozy fabrics that are "a little tomboy, a little girly." 

Izzy Be

I'm a sucker for a brand that spreads positive messages among their customers while also doing good in the world. That brand is Izzy Be. (It reminds me of Toms but for Tween clothes). From their mission statement: 

Izzy Be isn’t just about a love for fashion. It’s about loving ourselves and one another “from the inside out”...We focus on creating fashion with positive messages that reflects those who wear it and inspires those who see it. We also believe our actions speak louder than words, and we are passionate about helping those who don’t have a voice...Izzy Be is proud to partner with select local and global nonprofit organizations, and is committed to giving a portion of every purchase toward one of their causes.
— Izzy Be

Those are my top three online shopping sources, researched and vetted by my girls. If you're looking for more options, always be sure to check out Macy's and Nordstrom, along with Tea Collection (though only up to girls size 12) and Boden

If you have a favorite site or physical store, please share with the group in the comments section! 

Happy shopping!


Holly RaynesComment